Commercial for SK-Ⅱ(an analysis)

Today, I would like to talk about the commercial of SK-Ⅱ which is an expensive skin lotion. You can sometimes see this commercial on Japanese TV.

First, please watch it ↓↓



Target Audience

This commercial is about skin lotion. More women use skin care things than men, so this advertisement is mainly directed to women.

And this product is especially for middle aged women who are around this actress age. Women around this age have more worries or troubles about their skin than young women do.

Also, women who want to get better skin condition in a short term because they have plans like a party or something to meet people are the target, too, as it says "in one week, you can fresh skin".

Possibly guys who want better skin condition could be target, too.

So this commercial is directed to many groups of people, but especially to middle-aged women.


Authority

Here I wanna mention authority of this commercial.

I am sure that most people notice this commercial is using a famous Japanese actress named Kaori Momoi. She is famous for her character, the style of acting and her beautiful skin. She has been choosen as a beautiful actresses in some fashion magazines.

In addition to the use of a famous actress, this product's name"SK-Ⅱ" itself can be authority, too because it is famous in Japan. This name is well known in many countries like America, U.K, Australia, China, Korea, Taiwan and Singapore.

In conclusion, this commercial is appealing to audience by using the actress who is famous for her good skin. And its product name can attract audience.


Emotion

Emotion which this commercial is trying to give audience is beautiful, fresh and happy.

First, you may think her skin is beautiful at first sight. Then think she looks fresh, not only her skin but also herself. And she is even dancing in the middle and smiling happily in the ending.

It is trying to have audience think her skin makes her look beautiful and fresh, and this makes her happy. And then she looks beautiful totally from these good factors such as beauty, freshness and hapinnes.


Logic/information

This commercial gives audience information how to use this skin lotion. It says that smooth this lotion along a flow of lymph and massage your face. It makes your skin smooth in only seven days.

And this way of using is an application of the way of pasting paper on something flat without glue.


Evaluation

I think this commercial gives little information, but appealing to audience by using good authority. And the structure of colors in this ad has a good balance and looks clean and beautiful. So audience find beauty in the actress and also in background.

On a scale of 1-10, I would give this commercial 7.

As I said above, this commercial appealing sucessfully in respect of visual things, but if it gave a little more information about product, it would be better.